000 00475nam a22001337a 4500
020 _a9780132135627
100 _aMartin T. Williams
245 _aInteractive Marketing : How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action
260 _aUpper Saddle River, United States
_bPearson Education (US)
_c01 Dec 1995
300 _a504 Hard Paperback
650 _aBusiness Management
653 _aNon-Fiction
942 _cBK
999 _c7459
_d7459