000 00408nam a2200145Ia 4500
008 220901s1992 xx 000 0 eng d
020 _a9780669276275
100 _aJames U. McNeal
245 0 _aKids as Customers : A Handbook of Marketing to Children
260 _aLanham, MD, United States
_bLexington Books
_c01 Sep 1992
300 _a272
650 _amarketing
650 _anon-fiction
942 _2ddc
_cBK
999 _c480
_d480