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Interactive Marketing : How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action

Martin T. Williams

Interactive Marketing : How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action - Upper Saddle River, United States Pearson Education (US) 01 Dec 1995 - 504 Hard Paperback

ISBN: 9780132135627

Subjects--Topical Terms:
Business Management

Subjects--Index Terms: Non-Fiction

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Interactive Marketing : How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action