Interactive Marketing : How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action (Record no. 7459)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132135627 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martin T. Williams |
| 245 ## - TITLE STATEMENT | |
| Title | Interactive Marketing : How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, United States |
| Name of publisher, distributor, etc | Pearson Education (US) |
| Date of publication, distribution, etc | 01 Dec 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 504 Hard Paperback |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Management |
| 653 ## - INDEX TERM--KEYWORDS | |
| Uncontrolled term | Non-Fiction |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IBDP- BM | KC High OMR | KC High OMR | 12/10/2022 | 00581 | 12/10/2022 | 12/10/2022 | Books |